Social Media & Content Marketer

Req#: 1135
Location: St. Paul, MN in Hybrid Work Environment
Hiring Manager: Marketing Lead

West Academic is the leading provider of casebooks, study aids and other legal education materials in the US in both print and digital media formats. We are a growth oriented organization, dedicated to providing our customers with the best available legal education materials. We are looking for people to help us transform the legal education industry by bringing new technology and products to market.

We have a current opening for a Social Media & Content Marketer to join our Marketing team. This role is responsible for planning, implementing, and monitoring the company's social media and content strategy to increase brand awareness, improve marketing efforts, and drive traffic/sales. We are looking for a detail-oriented, self-starter who is passionate about marketing, delivers results, and excels in a fast-paced environment.

Job Responsibilities

  • Create consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns
  • Review and edit posts and content to ensure that they are clear, concise, on-brand, and seek to preserve the company’s image
  • Develop, implement, and manage social media content calendar
  • Use social analytics tools to monitor and evaluate the company’s social media presence and performance
  • Write and edit engaging copy for blog posts, website content, and other platforms
  • Stay up to date with the latest social media best practices and technologies
  • Assist in email marketing execution
  • Manage multiple projects simultaneously, with attention to detail, tenacity, and a focus on results
  • Perform other duties as assigned

Required Skills and Experience

  • Bachelor’s degree in marketing, communications, or a related field
  • 1-2 years of experience with Social Media Marketing, Content Creation, Copywriting, Graphic Design, etc.
  • Knowledge of Instagram, Facebook, Twitter, LinkedIn, YouTube, and other social media best practices
  • Understanding of social media KPIs
  • Excellent writing, editing (photo/video/text), presentation, and communication skills
  • Knowledge of social media analytics and automation tools
  • Strong attention to detail and ability to multi-task projects and deliverables
  • Independently driven with the ability to work as part of a team
  • Desire to grow and expand abilities

 

Desired Skills

  • Knowledge or experience with WordPress, Adobe Creative Cloud, and Mailchimp a plus
  • Direct experience in the legal field or information industry a plus
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